In my position, I use Twitter, Facebook LinkedIn and YouTube.
Of these sites, you will find me the most on Twitter.
It is so important to learn to use twitter effectively. If done correctly, you can make great connections on twitter and help your company’s message expand at a very rapid pace. On twitter, I have a personal account and a company account. People need to see your company on social media sites, but ultimately they need to connect with a person. How many company brands do you have regular conversations with? People talk to people. You often do not know who you are connecting with when you talk to a brand.
Facebook and Linkedin
These are great sites for engaging closer with people. Personally, I really like LinkedIn because it is becoming more and more like Twitter and Facebook and there are more business professionals on LinkedIn than there are on Facebook. Facebook is growing too and will be evolving. I do a lot more listening on Facebook and I am watching as companies are beginning to post more of their professional content on Facebook.
YouTube
This site is very powerful. Right now I am looking at some major projects that will be implemented for our company in the coming months. I think there is enormous potential on this platform and some new tool sets are being introduced that will make it become an even bigger platform for companies to tell their stories.
Which social media sites are most important to you and your company?
Whenever I am at a networking event I ask people this question. If a company tells me they are using social media, but cannot give me an answer to this question, it really tells me that they are not that involved in social media marketing. So, what social media sites are most important to you and your company?
Please share your thoughts!
