Adding Value
Some Opinions on Communicating on Twitter that I hear almost everyday on twitter.
- Twitter should not be a platform to broadcast on.
- People should only use Twitter to talk with people, stop broadcasting.
- Twitter is not a place to sell your products or services
From my experience, people on Twitter are broadcasting. They are broadcasting the following:
- Current news happenings
- Links to their websites
- Links to other people’s sites
- Links to other news articles.
- Selling their products and services
In addition, people are engaging others on Twitter by doing the following:
- People ask questions in order to get answers
- People engage by answering questions on twitter chats
- People engage by saying hello and commending people
The key to communicate is not “only engaging people” or “only broadcasting” .
The key to communicating on Twitter is to “Add Value”.
Here are some ways to “Add Value” to your conversations on Twitter:
Broadcasting
- Only share a link to your site if you feel your blog post or website information is current and would add value to someone.
- Broadcast news on a local level and insert a hashtag with your city #Omaha. If you have breaking news or want to share an interesting story, this is a great way to do it.
- Selling is ok, if the value of your products are services is “incredible” – Once in awhile this works. Do this everyday and you will have no followers. Know the risks involved. Very Risky
- The best mix is to add broadcasting with engaging
Engaging
- Use Direct Messaging to take your conversation to a deeper level
- Comment not only on twitter, but take the time to comment on a person’s blog site. You are taking an extra step and people appreciate it.
- If you engage others, make sure your bio points to a site that is updated regularly (Sounds obvious, but I see more and more accounts without good bio links
- Tell people why they should engage you from time to time. This involves broadcasting and it will help people stay engaged with you…
Some of my best friends on twitter are great broadcasters. I enjoy the legendary, Seth Godin and his daily business blog. Seth provides information to his followers because he cares about people and wants people succeed in business.
I also follow, Jim Connolly. His posts are so informative and Jim genuinely has a passion for marketing and if you read his posts, you can’t help but find something to takeaway. He also engages in conversations too, but his greatest value is the information he provides. Jim starts the conversation each day with his daily posts
I talked about some of the ways you can be a leader on Twitter in an earlier post, “Be a Leader on Twitter“. My goal in this post was to take it a step further and show you some ways to do it. I am sure there are a number of opinions on this subject, but I want to tell you what works for me. Focus on “Adding Value” and you will have the right focus
Picture IanLow
