My reaction to some marketing messages I see while driving:
Billboard has over 50 words Forget it! too much to comprehend
Company’s lighted sign does not work or half the lights work Forget it! It tells me it is a cheap place
Person jumping up and down at a corner with a company sign – Forget it! Do not understand the excitement
What “Marketing Messages” do I pay attention to while driving?
Everything 50% off this weekend
Premium Unleaded $3.79 / gallon
Wi-Fi Available
Going out of Business Sale
Open House
Car Wash
Short Messages are the new way to market
Notice that in each of these cases, the message is short, understandable and specific. It takes less than a second to know exactly what type of marketing is being depicted. My advice here is take this informaiton and apply it to your online message. Keep your message short! Tell people in as few words as possible what your point is. You will be surprised how more people will read your message. (Twitter get this – 140 characters) They will not all agree with your message, but at least they are checking you out and you are making your point quickly. If the reader wants more, they will check you out.
Try it, you might be surprised at the outcome!
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