“How the iPad Will Transform Marketing” – Lisa Arthur
I recently purchased an iPad for our company and I have the task of integrating it into our current marketing mix.
I will never forget the initial reaction I received when I showed it to our field representatives. I think there was a look of fear, as if their laptops were going to be replaced.
I think a transition is coming, but I am not sure everyone is ready to give up their laptops just let.
I do agree that we are going through a major change with carrying all of our data with us by using our mobile smart phone and iPad. The key here is what type of media will we be distributing over the iPad to make our marketing campaigns effective and efficient.
The following document The iPad -Don’t Conform, Transform is a very good article and well-worth downloading. It really makes you think and generate marketing ideas for this technology.
The top 5 areas for business aplications ripe for transaction are
- Customer Empowerment
- Complex Sales
- Talent Development & Training
- Entertainment & Education
- Value Chain Optimization
I really believe the iPad is in the ideas generating phase and companies need to start evaluating marketing ideas that will help them move forward with this technology.