I see a lot of people not wanting Google+ to be popular. Are you seeing this trend too? They look at Google Plus as another social media site that is taking them away from being a rock star on Twitter or Facebook for example.
These people are claiming their time is limited. They just don’t have the time to maintain their rock star status on yet another platform. A good indicator of this trend is their Google Plus Profile. They are experts on Twitter and Facebook and they do not want to post any content on Google Plus. Check out their Google Plus Profiles and see no posts. Yet, they post articles about Google Plus on their Twitter Id. (Very Confusing) I believe an underlying cause is their feelings toward their follow/follower numbers. On Twitter for example, many of these users have 20,000 followers or more and they are following the same number of people back.
I have two suggestions for this trend
1) Think of these social media sites as communication platforms.
2) It’s more about the conversation not the numbers
Social Media Sites
I work with four social media platforms: Twitter, Facebook, Linkedin and Google Plus
- I use Twitter to communicate personally and professionally with business professionals and friends. I carry on very brief discussions and leave comments where I can on sites that are linke
- I use Facebook for Friends, read local news and check my company page from time to time. I am moving away from Facebook more and more.
- I use Linkedin to share updates throughout the day and follow other business professionals.
- I use Google Plus to research and fined potential business clients, specific topics and new conversations. (Learning new concepts everyday)
Notice that I have a purpose and a specific message on each of these platforms. By knowing who and what I am talking about on these platforms, I am able to maximize my time throughout the day and be effective.
Conversation Quality not Numbers Quantity.
Over the past week, I reviewed the people I am following and decided that I want to listen to conversations from quality people rather than a large group of people. Yes, I know about lists on twitter and circles on Google Plus, but again it comes down to I want work with people who will carry my message and build on the same type of learning and subjects that I am working with.
Think about your networking groups you interact with personally, there is a small group of people you would like to work with on a daily basis. On the other hand, you need some advocates for your products and services. You cannot ignore the numbers, but you need to make sure you are getting quality people.
The two takeways here are:
Identify your social media channels you want to spend time on and formulate a plan to communicate with those people.
Next, review the people who you are following, circling and connecting with and make sure you are working with the right people that can help you build your brand both personally and professionally.